For CPG sales teams and brokers selling into Costco

Stop running Costco out of your inbox.

Dialed is the sales operating system for Costco, built inside a working Costco brokerage on its own book. One record per brand. Every program, sample and PO on it.

The sales side: the MADE brand page
The brand side: the MADE dashboard on a phone
Right now, on one brand

The three calls your brand won't need to make.

Pace vs hurdle · Texas rotation$1,599 / whs / wkRead from Costco's own report. Reorder call dated, owner named.
Sample kit · Nadia Okoro, Bay AreaOrganic Variety Pack, 18 ctShipped · In transit Sep 18, expected Sep 22
Pearl · Next movePAsk Dana Whitfield for the signed W-9 before the Southeast buyer review.SendDrafted from the record. Waiting on your approval.

The MADE demo account. Every name and number is made up.

The problem every Costco seller knows

Every Costco program lives in nine inboxes.

Every stop leaks. The brand calls anyway.

Pitchdeck and buy doc
Sampleskit to buyer
Buyer reviewthe wait
Vendor setupitem setup paperwork
POthe order lands
Rotationpace vs hurdle
Reorderthe dated call
Did the buyer get samples?Delivered to the buying office. The UPS scan is on the record.
What does the brand still owe?A list with names on it: 8 vendor setup items, each with an owner.
Which depot, what date?Dallas, 4 POs. Katy, Oct 8.
Is the rotation hitting hurdle?Texas: $1,599 a warehouse a week against $1,000, from Costco's report.
Did we invoice that PO?INV-2026-0093, sent. The brand's controller opened it.
CRM

Every buyer, broker and brand contact. Every call on the record.

Dial from the contact card and the call logs itself. Pearl files every email to the brand, the buyer and the program.

The people, in Dialed on a laptop
The people, in Dialed on a phone

Every contact on one card: role, email, phone, and one tap to email, call, log a call or add a note.

The MADE demo account. Every name and number is made up.

Pearl reads everything. Sends nothing alone.

She reads the inbox. You make the call.

Every email filed. Every next move drafted. Every number traces to its source.

Pearl, in Dialed on a laptopThe Pearl window
Pearl, in Dialed on a phone

Ask about any brand in plain words. Pearl answers from the record and shows the numbers she used.

The MADE demo account. Every name and number is made up.

Client management

Every brand. Every region. One record.

Nine Costco regions plus Costco.com on one board, each with its buyer, depots, dates and next decision.

Account and vendor setup, in Dialed on a laptop
Account and vendor setup, in Dialed on a phone

Vendor number, certifications and what the brand still owes, as a list with names on it.

The MADE demo account. Every name and number is made up.

Items, programs and economics

Pace against hurdle, per warehouse, every week.

Rotation, roadshow or new item, each on its own card: pace, punch list, demos, POs and the reorder call.

Items, in Dialed on a laptop
Items, in Dialed on a phone

Every item with its price, its flavors and every program it runs in.

The MADE demo account. Every name and number is made up.

Revenue and invoicing

Your POs shouldn't be invoiced from memory.

POs become the record. One invoice, many POs. Payouts follow the roster, tagged to each order.

Who gets paid, in Dialed on a laptop
Who gets paid, in Dialed on a phone

The agreement and the split, written down before the first PO. No arguing after.

The MADE demo account. Every name and number is made up.

Seller and brand, same facts

Two sides. One record.

Your team runs the record. The brand sees its own slice as it changes. Never margins, never another brand.

Dashboard, in Dialed on a laptop
Dashboard, in Dialed on a phone

The brand opens Dialed to its programs in motion and the few things that need its eyes.

The MADE demo account. Every name and number is made up.

The old way, and Dialed

An inbox is not a system.

Nine inboxes
Status lives in whoever replied last.
One record
BuyerDepotsSamplesFilesPOsPayout
Status lives on the brand, dated, with names.
Samples on faith
Did they get the samples?
Someone says it shipped. Nobody knows where.
Samples on scanThe carrier's scan says where the kit is.
Money from memory
POs invoiced late, splits argued after the fact.
Money observed
Commissionthe rate you agreedPayoutthe terms you agreedEvery item, every regionon the record
POs become invoices. Payouts follow the roster, tagged to orders.

Your brands will ask if you're on Dialed. Have an answer.

What you get back

Six things you stop doing.

Time backPearl files the mail and drafts the follow-up. Your team sells instead of sorting.
No gapsWhat the brand owes, the buyer needs and the depot wants is a list with names on it.
Loops closedSamples on the carrier's scan. Invoices with a read receipt. Every question answered on the record.
Faster reordersPace from Costco's own report and a dated reorder call on every region.
Margin protectedThe split is written before the first PO. Nothing leaves without a person.
Fewer status callsThe brand sees its own side live. The two teams work one record instead of chasing each other.

Volume's brands run on Dialed today

Akasha SuperfoodsArdorBaby FootFavesFirst Light FarmsFlavorGodGood RanchersImlakesh OrganicsLumenMateinaMy/MochiNuts For CheesePerfyPrimaPrimal QueenPure AnatoliaQualiaRho NutritionSafelySunday NightThai CocoTruHeightWicked CutzYeehaw PicklesYumEarth
Get dialed

Bring one brand. Watch it run.

Built for Costco, open to the retailers you sell.

Built inside a working Costco brokerageRow-level security on every tablePearl never sends on her ownEvery number traces to sourceBrand seats included